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Hilton Unveils New Brand, Spark by Hilton

Hilton has announced the launch of Spark by Hilton, the newest addition to its portfolio of world-class brands. Following extensive research, the introduction of Spark by Hilton fills an open space in the industry by creating a new premium economy lodging option to meet the needs of even more guests and owners seeking value, quality and consistency.

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SONESTA REINTRODUCES THE JAMES AS A LIFESTYLE BRAND

Sonesta International Hotels Corporation (Sonesta) today announced the expansion of its global development strategy to include The James brand as part of the Sonesta Franchise portfolio in the U.S. and in Latin America, offering franchisees a high-end lifestyle option in top urban and resort destination markets.

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