This just-launched brand from Accor will focus on smaller, independent hotels
The hotel industry’s branding bonanza continues. This time, it continues in a newer subset of hospitality known for properties that don’t necessarily fit into the mold of a “normal” hotel brand. Accor Thursday launched the Handwritten Collection, the latest in the Paris-based hotel giant’s collection brand segment. Accor already has the luxury Emblems Collection and the upper upscale MGallery…










